Beauty Buzz: Good Vibrations

Dear Andi,

I saw that Maybelline has come out with a vibrating mascara. Is it worth the extra money?

Dear Shaky Lashes,

When the high-tech vibrating wands first came out, I was skeptical that it was worth $35 to not have to wiggle the wand manually (I mean, how hard is it?). But when Maybelline released the Pulse Perfection vibrating mascara ($12.50 at Wal-Mart), curiosity beat out my skepticism.

I decided to conduct an experiment with the Very Black Waterproof formula. The first day I applied the mascara without the vibrating option. I was pleased with the mascara on it’s own, so that was a good sign. The second day I enabled the vibrating feature. It was shockingly “tickly” and took a minute to get used to, but it did seem to minimize clumps and lengthen my lashes better. It took longer to apply because I had to use more than one coat and it works best if you move slowly up your lashes. On the third day I did one eye with and one eye without the vibrating wand activated and it really was the best way to compare. The vibrating eye was much more dramatic and my lashes were more defined. It was definitely worth trying and a novelty that is fun to use, but a little time consuming for my typical 2-minute face.

If you’re also curious about the new technology, now is the time to try it. If you go to you can print out a coupon for $3 off, which makes it about the same cost as my normal mascara.

Andi Douglas is a local mom of two and the ruling make-up queen at nwaMotherlode. E-mail your questions to her at and the answer may be featured in her weekly column.